Thursday, February 07, 2008

Pharmaceutical Ads

Some things you might not know about Dr. Robert Jarvik, Lipitor spokesman and "inventor of the Jarvik Artificial Heart":
  • Dr. Jarvik "holds a medical degree [but] is not a cardiologist and is not licensed to practice medicine."
  • Dr. Jarvik is "about as much an outdoorsman as Woody Allen" and cannot row. In the Lipitor ads in which he's shown rowing, a body double was used for wide shots. In close-up shots, he is rowing on a platform.


Vladkin said...

But if you knew that, would you be able to get past his awful hair?

Vladkin said...

Jim Lehrer just said Lipitor pulled their ads b/c they were deemed misleading since Jarvik isn't licensed. I haven't even noticed, not that I've been watching a lot of TV lately. But there you go.